About Us: Frequently Asked Questions
- What is NAMA Email Enhancement?
- Who benefits from NAMA Email Enhancement?
- May I include everyone who has ever made a purchase from my store on my customer list?
- What type of opt-out response rate should I expect?
- Following the email deployment, how soon can I expect results?
- What is the best time to deploy my message?
- What kind of steps will be taken to address privacy issues?
- How can I learn more about NAMA Email Enhancement?
What is NAMA eMail Enhancement?
NAMA eMail Enhancement is a comprehensive database that enhances your existing customer file of names and addresses by appending accurate and deliverable email addresses. NAMA eMail Enhancement can also append corresponding names and addresses to your email file, commonly referred to as Reverse Appending.
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Who benefits from NAMA eMail Enhancement?
NAMA eMail Enhancement serves anyone using the Internet who wants to utilize the immediacy of email while marketing to consumers or communicating with business customers. Using NAMA eMail Enhancement, you can greatly reduce the time and money it takes to produce a direct-response marketing campaign.
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May I include everyone who has ever
made a purchase from my store on my customer list?
No. This service has been developed with a focus toward
protecting the privacy of consumers. We suggest you define
a "customer" as someone with whom you have an
established, ongoing business relationship. Your first use
of NAMA eMail Enhancement should be confined to
customers who are either active or have done business with
your company within the past 24 months. NAMA eMail
Enhancement is founded on the premise that you are marketing
to customers who already have a preexisting relationship
with your company. A consumer who makes an inquiry is not
considered an established relationship.
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What type of opt-out response rate
should I expect?
Our preliminary testing has resulted in a very low opt-out
rate from the initial emailing (less than 2%) and few customer
service inquiries.
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Following the email deployment, how
soon can I expect results?
Typically 80%of the email responses will occur within
the first 48 hours.
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What is the best time to deploy my
message?
We recommend deployment during the typical weekday.
Weekend days often do not generate as favorable a response
rate as weekdays.
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What kind of steps will be taken to
address privacy issues?
There are three steps available to address privacy issues
and customer reactions:
- The NAMA eMail Enhancement marketing message
you send to your customers will include an opt-out provision.
With this, it will be easy for your customer to indicate
they do not wish to receive email communications from
your company. NAMA and our third party email deployment
service will handle all aspects of the opt-out process.
(For certain marketing campaigns, opt-in provisions may
be more appropriate.)
- A customer may contact you directly regarding the email
communication asking for additional information such as
"How do I get off your email list?" These inquiries
are more typical and should be addressed promptly. Your
customer service department should establish a "Customer-Care"
approach for your email campaign and your team should
be briefed on how to handle these types of questions.
- If you receive a more serious inquiry, such as a customer
asking how you got their email address, North American Mailing Associates
specifically requires these customers be directed to the
defined opt-out phone number or email address.
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How can I learn more about NAMA
eMail Enhancement?
Call TOLL FREE 805-300-5478 or email
us at info@namalists.com.
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